Beef: It's what's for dinner

A week or so ago I was cooking up some ground beef (with other stuff, of course, we don't eat it plain) and it turned out to be less-than-ideal. Having worked in a few different customer service-type jobs, I know how important it is for companies to get feedback. If something is wrong, they won't know unless you tell them. So I sent them a quick comment letting them know that while I liked their beef very much (and I still do), I had had a Below Average Experience.

The next day I got an e-mail from the president of the company thanking me for my comment, apologizing, and he said he wanted to replace the ground beef I had purchased. I fully expected to get a coupon for a free pound of ground beef in the mail. However, on Wednesday we came home to this:
An overnighted cooler with 6 pounds of ground beef, 2 filet mignons, a New York strip steak and a ribeye steak.

Wow.

Dakota Organic, I am a very impressed, happy, and loyal customer.